Resume

Summary Statement

Highly motivated to secure a professional Sales/Marketing management position that will utilize diversified and extensive experience. Seeking new opportunity to capitalize on successful career expertise which has honed analytical, organizational, communication and negotiation skills. Will impart detail-oriented work style, team building abilities, exceptional customer service aptitude and powerful sales talent on customer base which will significantly impact organization.

Resume

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Strengths

  • Developing and managing diversified teams to produce multi-faceted marketing campaigns, specifically integrating digital technologies
  • Creating, implementing and evaluating strategic marketing programs confluent with company business plans
  • Identify brand and increase awareness through targeted exposure in the market place
  • Strong sales experience and a proven closer
  • Enthusiastically support team efforts cooperatively with corporate objectives
  • Ability to work independently with highest level of professionalism and initiative
  • Understands trends and stays ahead of the curve,
  • Able to maximize initiatives by creating and executing unique positioning strategies
  • A builder of valuable partnerships to help drive business

Accomplishments

  • Owns/operates an interactive marketing and advertising agency for nearly 20 years
  • Secured impressive client list including ABN Amro, BASF, GM, Chrysler, and Ford.
  • Recognized by Crain's Detroit Business as a leader in Michigan Technology
  • Regional Manager of the Year for Talk City, Inc.
  • Frequent speaker on Interactive Marketing

Education

  • Masters of Science, Information Management and Communication - Walsh College- December 1998
  • Bachelor of Science, Food Industry Marketing/Management - Michigan State University, December 1992
  • Additional major in Public Resource Management - MSU,June 1993
  • Max Sales International Sales Course

Affiliations

  • Board of Directors DMAD (Direct Marketing Association of Detroit)
  • Past President of GLIMA (Great Lakes Interactive Marketing Association)
  • Member of Adcraft and Automation Alley
  • Adjunct professor at Walsh College
  • Fundraising Board Positions for Lutz Baseball, St. Tim's Mens' Club, and MTC

Professional Experience

  • 2015-16

    Current: CEO, All Star Travel

    Responsible for all aspects of the online travel agency including management, fiscal responsibility, client base development/retention, creative, and strategic planning. Provide solutions including supplie chain management, customer relationship management, and marketing.

    Successes:
    • Added channel partner with over 1MM members
    • Negotiated supplier contracts and managed supply integration
    • Added strategic partners such as VisitFlorida.com, ESPN's College Bowl Games, and Hotels Etc.
    • Manage all aspects of the site and marketing initiatives
  • 2013-16

    Managing Partner - National Travel Deals

    Responsible for developing business to business and additional consumer direct car rental programs.  Managed and developed companies email marketing program and social media initiatives.

    Successes:
    • Added 50 plus channel partners
    • Increased email ROI by 40%
    • Helped position company for acquisition in January of 2016 and increased value by 15%
  • 2001-16

    Current: President, Chief Internet Marketer

    Responsible for all aspects of business including management, fiscal responsibility, client base development/retention, creative, and strategic planning. Provide solutions including Search Engine Optimization, Web Site Design/Development, Usability/Feasibility, Social Media Solutions, On-line Research, E-commerce and On-line media planning/buying.

    Successes:
    • Web initiatives created for AAA Life resulted in more than 20% of Internet business
    • Increased sales conversion rate by 37% for Erhard BMW, Nation's Largest BMW Dealer
    • Email strategy designed for Flagstar Bank increased on-line CD business nearly 35%
    • Re-designed website for Seattle Sutton's Health Eating, garnering almost 30% increase
  • 2000-01

    President and VP of Business Development, Net Planet and Blue Chip Interactive

    Sales management of Web Site Development for Net Planet client base. Responsible for scope of business of Blue Chip Interactive including profit/loss, staffing, sales and creative development.

    Successes:
    • Increased Net Planet sales revenue 50% in first year, totaling three million dollars
    • Built strong team of sales/marketing professionals strengthening company's valuefor a potential sale of the business
    • Created strategic business plan to launch Blue Chip Interactive
  • 1998-00

    Regional Manager, Talk City Inc.

    Managed all sales/marketing efforts in Michigan, Indiana and Ohio for on-line company. Focused energy on Dialogue Management solutions targeting the automotive industry including Ford Motor Company, General Motors and Chrysler.

    Success:
    • Implemented strategic sales efforts to build out Talk City's automotive community
    • Successfully launched DailmerChryslerâ„¢s first on-line chat as part of PT Cruiser introduction
    • Positioned company to utilize brand power to begin trading as a public company in 1999

Additional Professional Experience Includes:

  • Developing and managing diversified teams to produce multi-faceted marketing campaigns, specifically integrating digital technologies
  • Creating, implementing and evaluating strategic marketing programs confluent with company business plans
  • Identify brand and increase awareness through targeted exposure in the market place
  • Strong sales experience and a proven closer
  • Enthusiastically support team efforts cooperatively with corporate objectives
  • Ability to work independently with highest level of professionalism and initiative
  • Understands trends and stays ahead of the curve,
  • Able to maximize initiatives by creating and executing unique positioning strategies
  • A builder of valuable partnerships to help drive business

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